Course Details
Qualification
Bachelor's Degree
Duration
3 years
Intake
Jan, Jun, Sep
English Requirement
IELTS 5.0
Class Type
Physical
Yearly Tuition fees
| Year | Fee |
|---|---|
| 1st Year | MYR 43,030.00 |
| 2nd Year | MYR 25,395.00 |
| 3rd Year | MYR 25,370.00 |
Other Fees
| Description | Fee |
|---|---|
| EMGS | MYR 3,860.00 |
Overview
The Bachelor of Mass Communication (Hons) in Advertising Program at SEGi University Malaysia prepares students to create persuasive messages for target audiences. Through hands-on experience with advertising campaigns, they learn about consumer behavior and digital advertising trends. The program emphasizes creativity, collaboration, and data-driven decision-making, preparing students for careers in advertising agencies, media companies, and brand management.
Entry Requirements
STPM – with a min. of Grade C (GPA 2.00) in any 2 subjects and a credit in English at SPM level
For other qualifications and certificates (e.g., UEC, equivalent , etc..) please contact our educational consultants or submit your application for Admission assessment.
Future Careers
- Digital Content Creator
- Digital Content Writer
- Copywriter
- Media Planner & Strategist
- Media Officer –Monitoring marketing SEO apps / updating sites
- Client Liaison Officer
- PR and Event Organizer
Curriculum
Year 1
- Communication English
- Media Technology & Practices
- Understanding Advertising
- Understanding Journalism
- Understanding Public Relations
- Understanding Broadcasting
- Corporate Communication
- Creative & Innovative Publishing
- Integrated Marketing Communication
- Psychology in Communication
- Mass Communication & Stories of Mass Media
Year 2
- Media Law, Power & Public Opinion
- Entrepreneurship
- Theory and Principles of Communication
- Business Ethics
- Managing Media and Business
- Sociology of Media & Culture
- Research Methods
- Social Media and Public Relation Practices
- Public Opinion and Propaganda
- Creative Writing
Year 3
- Communication & Campaign Management
- Environmental Management & Tech
- Elective 1
- Elective 2
- Elective 3
- Research Project
- Industrial Training
MPU
- Philosophy and Current Issues (for local & international students)
- Bahasa Melayu Komunikasi 2 (for international students only)
Advertising Elective
- Advertising Copywriting & Digital Publishing
- Advertising Strategies & Planning
- Internet Advertising & Management
