University Logo

Bachelor of Mass Communication (Hons)

City University Malaysia
Apply Now

Course Details

Qualification Bachelor's Degree
Duration 3 years
Intake Jan, May, Sep
English Requirement IELTS 5.0
Class Type Physical
Yearly Tuition fees
Year Fee
1st Year MYR 16,000.00
2nd Year MYR 14,800.00
3rd Year MYR 14,800.00
Other Fees
Description Fee
COMPLETION PROCESSING FEE MYR 1,000.00
Application Fee MYR 1,000.00
RESOURCE FEE (Per Semester) MYR 500.00
EMGS MYR 2,750.00

Overview

The Bachelor of Mass Communication (Hons) Program at City University Malaysia provides students with the opportunity to specialize in a field that is directly relevant to their future careers. While graduate degrees often have an interdisciplinary approach, they also encourage students to pursue independent study within the field of mass communication and media studies. 

Entry Requirements

Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent.

 

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Production Team (Broadcasting), Reporter (Newspaper, Magazine, Online Portals) ,  Public Relations Officer, Advertising / Media Account Executive, Branding Executive, Digital Media Executive, Cameraman, Photographer, Scriptwriter, Campaign / Project Manager.

 

Curriculum

YEAR 1

• Public Speaking
• Mass Media and Society
• Intercultural Communication
• Introduction to Advertising
• Introduction to Mass Communication
• Academic Skills
• Visual Communication and Photography
• Psychology of Communication
• Meeting Skills
• Introduction to Public Relations
• Desktop Publishing
• Mandarin 1 / French 1
• Integrated Marketing Communication
• Introduction to Film & Cinema
• Introduction to Journalism

YEAR 2

• Mandarin 2 / French 2
• Theories of Mass Communication
• Introduction to Television Broadcasting
• Statistics for Social Science
• English For Academic Purposes
• Co-Curriculum
• Theories of Human Communication
• Quantitative Research Method
• Radio Broadcasting
• Media Writing & Editing
• Script Writing for Radio and Television
• English For Employment
• New Media and Communication Technologies
• Copywriting
• Entrepreneurship / Bahasa Kebangsaan A

YEAR 3

• Web Design
• Quantitative Research Method
• Media Management
• Emerging Trends in Advertising
• Audience Analysis for Traditional and New Media
• Hubungan Etnik / Pengajian Malaysia 3
• Tamadun Islam dan Tamadun Asia / Bahasa Melayu Komunikasi 2
• Television Production
• Public Relations: Issue and Case Study
• Event Management
• Communication Law and Ethics
• Practical Training

Credit Hours : 126

 

WhatsApp