Bachelor of Communication (Honours) in Integrated Marketing Communication
KUALALUMPUR UNIVERSITY OF SCIENCE AND TECHNOLOGY (KLUST)
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Course Details
Qualification
Bachelor's Degree
Duration
3 years
Intake
Jan, Mar, Sep
English Requirement
IELTS 5.0
Class Type
Physical
Yearly Tuition fees
| Year | Fee |
|---|---|
| 1st Year | MYR 17,285.00 |
| 2nd Year | MYR 17,285.00 |
| 3rd Year | MYR 17,285.00 |
Other Fees
| Description | Fee |
|---|---|
| EMGS | MYR 3,850.00 |
| Caution Fee ( Refundable ) | MYR 1,500.00 |
| International Student Fee | MYR 8,000.00 |
Overview
The Bachelor of Communication (Honours) in Integrated Marketing Communication Program at Infrastructure University Kuala Lumpur (IUKL) University Malaysia focuses on training students to design effective marketing campaigns, create brand awareness, and develop problem-solving skills in integrating marketing communication tools and functions. It is suitable for individuals interested in business and sales, offering practical training and a strong foundation in marketing communication tactics and strategies.
Entry Requirements
- STPM: Minimum 2 Principal Passes (C) (CGPA 2.0) and a C in SPM English
For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.
Future Careers
- Copy Writers
- Advertising Executives
- Media Planners
- Creative Directors
- Advertising Entrepreneurs
- Brand Executives
- Art Directors
- Social Media Executives
Curriculum
Year 1
- MPU Subjects (U1)
- Human Communication
- Theories of Communication
- Basic Marketing
- Introduction to Integrated Marketing Communication
- Introduction to Corporate Communication
- Office Application Technology
- Mass Media and Society
- Public Relations Practices
- Introduction to Corporate Multimedia
- Introduction to Social Science
- Communication Law & Ethics
- Interactive Skills
- MPU Subject (U2)
Year 2
- Cross Cultural Communication
- Corporate Writing
- Publicity
- Basic Entrepreneurship
- Critical Reading Skills
- Free Elective I
- Consumer Behaviour
- E-Advertising
- Managing Advertising and Promotion
- Branding and Positioning
- Promotional Writing
- International Relations
- Research Methods
- Knowledge Management
- MPU Subjects (U3)
Year 3
- Crisis Communication Management
- IMC Campaign and Planning
- Creative Strategies and Production in IMC
- IMC Globalization
- Effective Negotiation
- Free Elective II
- International Marketing
- Internet Marketing
- Industrial Training
