Course Details
Qualification
Bachelor's Degree
Duration
3 years
Intake
Feb, May, Sep
English Requirement
IELTS 5.5
Class Type
Physical
Yearly Tuition fees
| Year | Fee |
|---|---|
| 1st Year | MYR 25,080.00 |
| 2nd Year | MYR 24,060.00 |
| 3rd Year | MYR 21,780.00 |
Other Fees
| Description | Fee |
|---|---|
| Deposit (Refundable) | MYR 1,000.00 |
| Facilities Fee (Yearly) | MYR 750.00 |
| International Administration Fee | MYR 4,200.00 |
| Registration Fee | MYR 5,850.00 |
| Visa and Insurance (EMGS) | MYR 4,826.00 |
Overview
The Bachelor of Commerce (Hons) in Marketing Program at UCSI University Malaysia covers the fundamental principles of marketing, as well as in-depth topics like consumer behavior, brand management, and business communication. By completing this program, students will have the skills and knowledge needed for a successful career in the dynamic field of marketing.
Entry Requirements
- STPM: 2 Principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level
- For other qualifications and certificates (e.g., UEC, equivalent , etc..) please contact our educational consultants or submit your application for Admission assessment
Future Careers
Public relations consultant, Marketing manager, Corporate branding consultant, Business development manager, Sales manager, Retail manager, Advertising and promotion manager.
Curriculum
Year 1
- Business Law
- Statistics and its Applications
- Fundamentals of Management
- Fundamentals of Marketing
- Microeconomics
- Organisational Behaviour
- Introductory Accounting
- Introduction to Marketing Communication
- Business Communication
- Macroeconomics
- Financial Management
Year 2
- Business Mathematics
- Sales Management
- Human Resource Management
- Internet in Practice
- Direct Marketing
- Marketing Processes
- Management Science
- Consumer Behaviour
- Business Research Methods
- Digital Marketing
- Business Information Systems
- Entrepreneurship
- Retail Management
- Co-Operative Placement 1
Year 3
- Marketing Research Project A
- Marketing Promotion
- Strategic Marketing
- Marketing Research Project B
- Strategic Management
- Services Marketing
- Current Issues in Marketing
- Co-Operative Placement 2
- International Business
- Strategic Information Systems Management
- Strategic Brand Management
- Business Intelligence using Big Data
- Logistics and Supply Chain Management
- Business Ethics in Ethical Decision Making
General Courses (MPU) are compulsory for all students.
U1
For foreign students:
- Philosophy and Contemporary Issues
- Communication in Bahasa Melayu 3
(Bahasa Melayu Komunikasi 3)
