Bachelor of Business Administration (Hons.) Digital Business Management
Course Details
| Year | Fee |
|---|---|
| 1st Year | MYR 22,417.00 |
| 2nd Year | MYR 22,417.00 |
| 3rd Year | MYR 22,417.00 |
| Description | Fee |
|---|---|
| International Processing Fee (Student Visa) | MYR 3,500.00 |
| Registration Fee | MYR 2,000.00 |
| Deposit | MYR 1,500.00 |
Overview
The Bachelor of Business Administration (Hons.) in Digital Business Management at Multimedia University Malaysia prepares students for the AI-driven workforce. The program focuses on IT, business, marketing, and management skills for digital business transformation. Students gain business analytics and web/mobile technology knowledge. SAP and Microsoft certifications are offered. Practical experiences, industry guidance, and industrial attachments enhance skills. Graduates excel in strategic decision-making, digital process redesign, and driving digital transformation in organizations.
Entry Requirements
Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution.
For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.
Career opportunities
Digital Communication Specialist, Digital Marketing Specialist, Digital Sales Manager, Digital Business Consultant, Project Manager, System Developer, Technology Manager, Chief Information Officer, Business Intelligence Analyst, Knowledge Analyst, Digital System Developer, Enterprise Portal Developer, Data Analyst, Web Developer, Mobile Developer, Digital Content Creator, Social Media Analyst.
Curriculum
Core
Year 1
• English for Business Communication
• Understanding Management
• Introductory Microeconomics
• Fundamentals of Marketing
• Financial Accounting for Managers
• Quantitative Analysis Models for Business
• Human Capital and Organisational Behaviour
• Finance Management
• Data Analytics and Business Intelligence
• International Business
• Entrepreneurship and Ethical Practices
• Business Risk Management
• Innovation Management
Year 2
• Digital Business
• Quality and Operations Management
• Global Finance
• Understanding Consumer
• Business Application Development
• Data Mining and Decision Support Systems
• Introduction to Financial Technologies
• Cybersecurity
• Introductory Macroeconomics
• Business Risk Management
• Business Research Methods
• Product and Service Marketing OR Promotional Marketing
• International Trade and Policy OR International Economics
• Supply Chain Management
• Social Media and Digital Marketing
Year 3
• Business Information Systems
• Management of Strategy
• Strategic Management Information Systems
• Project Management
• Digital Business Management Research Project
• Advanced Data Analytics for Businesses
• Web and Mobile Applications Development
• Industrial Training
Mata Pelajaran Umum (MPU) Subjects
- U1 for Local Students
- i. Falsafah dan Isu Semasa (Philosophy and Current Issues)
ii. Penghayatan Etika dan Peradaban (Appreciation of Ethics and Civilizations) - U1 for International Students
- i. Falsafah dan Isu Semasa (Philosophy and Current Issues)
ii. Bahasa Melayu Komunikasi 2 - U2/U3 for Local Students without credit in BM at SPM Level
- i. Bahasa Kebangsaan A. If the student has taken this course before, he/she must take any other courses in the U2 or U3 category
ii. Integrity and Leadership - U2/U3 for Local Students who obtained credit in BM at SPM Level
- i. Integrity and Leadership
ii. Any other courses in the U2 or U3 category - U2/U3 for Local Students who obtained credit in BM at SPM Level
- i. Integrity and Leadership
ii. Any other courses in the U2 or U3 category - U4 – Co-Curriculum
University Course
• Character Building
• Sustainable Society
• Philosophy and Current Issues
• Appreciation of Ethics and Civilizations / Bahasa Melayu Komunikasi 2 (International)
• Bahasa Kebangsaan A
• Integrity and Leadership
• Co-curriculum
