Course Details
| Year | Fee |
|---|---|
| 1st Year | MYR 26,840.00 |
| 2nd Year | MYR 23,360.00 |
| 3rd Year | MYR 23,600.00 |
| Description | Fee |
|---|---|
| Deposit (Refundable) | MYR 1,000.00 |
| Facilities Fee (per semester) | MYR 670.00 |
| International Administration Fee | MYR 4,200.00 |
| Registration Fee | MYR 5,850.00 |
| Visa and Insurance (EMGS) | MYR 4,826.00 |
Overview
The Bachelor of Arts (Hons) in Marketing Program at UCSI University Malaysia offers a thorough comprehension of marketing functions within organizations and the broader business context. Graduates will have honed their analytical and strategic thinking abilities, while also gaining essential skills in creativity, critical analysis, problem-solving, and communication. Marketing is a field that calls for individuals who can align market perception with actionable plans, often attracting creative and ambitious individuals who strive for unique and impactful outcomes
Entry Requirements
- STPM: Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level
- For other qualifications and certificates (e.g., UEC, equivalent , etc..) please contact our educational consultants or submit your application for Admission assessment
Future Careers
Marketing Manager, Corporate Branding Consultant, Business Development Manager, Sales Manager, Retail Manager, Advertising & Promotion Manager, Consultant, Public Relations Consultant.
Curriculum
Year 1
- Fundamentals of Marketing
- Fundamentals of Management
- Business Accounting
- Microeconomics
- Organisational Behaviour
- Business Information System
- Business Communication
- Macroeconomics
- Introduction to Digital Marketing
- Statistics and its Applications
- Co-Operative Placement 1
Electives (Choose one)
- Sustainability in Business
- Introduction to Branding
Year 2
- Consumer Behaviour
- Marketing Analytic
- Marketing Processes
- Managing People
- Entrepreneurship
- Financial Management
- Business Research Method
- Internet and SEO Marketing
- Sales Management
- Operations Management
- Management Ethics
- Co-Operative Placement 2
Year 3
- Social Media Marketing
- Strategic Marketing
- Integrated Marketing Communications
- Marketing Research Project A
- Marketing Research Project B
- Services Marketing
- Retail Brand Management
- International Sustainable Marketing
- Current Issues in Marketing
- Strategic Management
- Co-Operative Placement 3
General Courses (MPU) are compulsory for all students.
- Philosophy and Contemporary Issues
- Communication in Bahasa Melayu 3
(Bahasa Melayu Komunikasi 3)
